Manufacturers started to commercialize Krampus after 1890, when the Austrian government relinquished control over the nation’s postcard production, causing the industry to flourish. Since then, Beauchamp’s been contacted by the show Supernatural, the people behind Anthony Bourdain’s A Krampus Carol, and others who are interested in licensing the Krampus images in his books. From there, “it just kind of started snowballing,” he says. “The show was such a great success that he invited me to start curating the Krampus shows,” he says.Īround the same time, Beauchamp’s friend organized a theatrical Krampus club in L.A. Soon after his first book came out, Beauchamp got a call from a gallery director in Santa Monica, California, who wanted to coordinate an exhibit of artistic interpretations of Krampus cards. After a collector introduced him to Krampus postcards from the 19th and 20th centuries, Beauchamp published some in two issues of his magazine Blab!, and followed that with two books of Krampus cards in 20. Why all the sudden attention in a country where he’s never been widely recognized? Art director, graphic designer, and big man on Krampus Monte Beauchamp thinks that he deserves a lot of the credit. He’s even the subject of a feature film (though he’s also appeared in multiple low-budget movies). Nicholas-Krampus punishes naughty children by beating them or dragging them to his lair, or even to hell-has already appeared on the Colbert Report, starred in a comic book, and inspired parties and parades across the U.S. If you haven’t heard of Krampus, the demon-like half-goat of Austrian folklore, then you haven’t been paying attention.
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